Waterless Beauty: The Wave That’s NOT Just A Trend.
Waterless Beauty Is So Much More Than A Trend…It’s The Future.
There’s no denying that it can be nearly impossible to decode all of the current trends in skincare. Let’s face it; it seems like every other day there is a new reason why a particular niche product is proclaimed to be the best thing on the planet. Well, we’re here to assure you, waterless beauty is not a "trend" at all, and it is in fact one of the best things you can do for your planet.
First Things First…What is waterless beauty?
Essentially, waterless (or anhydrous) beauty refers to any beauty product that is formulated without water. If you take a peek at your favorite beauty products' ingredients listing, you're likely to see water lingering around at the front of the line. The INCI (International Nomenclature Cosmetic Ingredient) ensures that all products list ingredients in the same way. Aqua is the INCI term for water, or in the case of a French formulation, it may be written as "water/aqua/eau."
Water is the most common skincare ingredient in skincare, many times making up about 80-95% of the product, typically acting as a solvent. It also makes the product less expensive to produce with water acting as a filler and reducing the amount of active ingredients needed. For the consumer, this means you may be getting less of the bells and whistles you're paying for, and a little more water.
Is it just a fad for skincare?
While waterless skincare has only just exploded in popularity recently, it is a practice that has been around for some years and there is plenty of research to support its shine power as a guiding star in our industry. However, like all things shiny and news worthy, once it begins to gain momentum, there will always be those who will wonder if this is just another beauty "fad." Well, thanks to the rise of clean beauty, people are looking for healthier, more sustainable alternatives when it comes to both skincare and cosmetics. Truth be told, water filled products have a huge impact on our environment and this subject is anything BUT a fad.
But, why is it important?
People who are obsessed with waterless beauty are in fact obsessed with our planet. That’s right. This has everything to do with our environment! Waterless beauty is making big strides due to the conservation of one of our most precious resources: water.
What’s wrong with water-based products anyway?
Most products today are designed with the idea of being profitable and long-lasting. With this idea, water is often used as an inexpensive filler. However, remember, where there is water, there is also bacteria. These water-loaded products can be a breeding ground for germs. The fact is, much to the same degree that food needs to be stored in refrigeration, water-rich products are not shelf stable without the addition of many heavy preservatives that kill bacteria and reduce microbial growth. Yes, you heard that right. It’s either loaded with unhealthy preservatives or your organic water based alternative is harboring some yucky visitors.
Furthermore, while it may seem like anything loaded with water would be deliciously hydrating, water-based products have been found to actually DRY OUT skin and hair due to the fact that when water evaporates, guess what poofs along with it? Your skin’s healthy, natural oils. Bye bye moisture!
But we won’t stop there. Nay Nay. Let us also marinate in the fact that adding water to products is actually detrimental to our environment, and this is the biggest area of focus. According to scientists, two-thirds of the earth’s population will experience a water shortage by 2025 as only 1% of the Earth’s water supply is accessible freshwater.
There is also reportedly more than 8 billion tons of plastic on our planet. You read that right. The beauty industry has been a leader in overly packaging products with layers of plastic and are guilty of mixed-materials packaging which makes recycling near impossible. Where does water based beauty come into this mix? Well, by adding water as a filler, the overall effectiveness of the product is reduced. The less effective a product is, the more of it you consume. The more you consume, the more packaging is required which creates extremely heavy water pollution. All of this collectively creates a huge planetary crisis and we must all do better to combat it. So, in short, that is what’s wrong with water-based products.
Veg Out Organics' Waterless Product Line
Veg Out Organics is committed to Mother Earth. All of our products are waterless with our primary ingredient being organic aloe vera, except for our body oil where the number one ingredient is sunflower oil.
We do our very best in looking at every angle to find ways to maintain our eco-friendly line of skincare products, from waterless formulations to reduced packaging and recyclable and post consumer recycled materials. Given that the world is facing a looming water shortage, keeping water out of our formulations will contribute, even on a small scale, to reducing the beauty industry's overwhelmingly large water (and carbon) footprint. Looking to switch to waterless beauty to make more informed decisions in your personal care routine? Check out Veg Out Organic’s full range line of waterless skincare, that's also cruelty-free, paraben-free, with no harmful toxins, synthetic dyes or fragrances.
While your checking out the line, take a quick peak at our Summer Skincare Guide to help keep your skin clean, hydrated, and glowing!
Bloom where you are planted!
-Veg Out Organics